https://www.rachelwilliamsbelter.com/projects-1 daily 0.75 2021-05-19 https://www.rachelwilliamsbelter.com/projects daily 0.75 2025-11-05 https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/1626813726023-OIT08HK2W4AMFERPS0QY/Article.jpg Other Projects https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/1626813780945-GLGUVV5OHF8V26H6JVAC/CTN+social+media.jpg Other Projects https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/1634308004930-L6YQOY2S1LVS7B9DKZ22/CTN+site.jpg Other Projects https://www.rachelwilliamsbelter.com/home daily 1.0 2025-11-05 https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/7406c755-06cd-4653-95ac-ce6ee76e9df8/Attachment-1.jpg Home - I have a passion for User Equity and Accessibility. From working in a non-profit to leading the marketing efforts at a healthcare recruiting firm and driving the development of a digital accessibility program within a Fortune 100 company, I’ve had the opportunity to play in various industries, interface with diverse groups of executives, and collaborate with incredible creatives. As an individual living with low vision; I let my ears and emotions guide me. I’ve learned the importance of leveraging active listening and empathy to fuel my strategy for baking accessibility into the Product Development Lifecycle. These soft skills, combined with my background in design and marketing, drive me to educate others, up-skill cross-functional partners, and advocate for only shipping accessible experiences. https://www.rachelwilliamsbelter.com/about daily 0.75 2025-11-16 https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/d6bd7a6e-87cf-45dc-8951-18e48b9f0d58/Attachment-1.jpeg About Me - Rachel or Rae (She/Her) I was born with low vision and am constantly adapting to a world built for folks who are sighted. Discovering that Product Design not only has a lens for but also embraces accessibility was a game-changer for me. I knew that if I leaned into my low vision, I could use my own experiences to connect with users and develop more inclusive and accessible digital environments for everyone. While working across multiple industries and in different roles, I’ve learned that it’s not about the years of professional experience listed on your CV that make you qualified for a role, rather it’s about what you bring to the table. https://www.rachelwilliamsbelter.com/seocentered-campaign daily 0.75 2024-08-02 https://www.rachelwilliamsbelter.com/abc7-chicago daily 0.75 2021-11-18 https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/1634307652588-LB2AK300YPJBUBT9B4T8/Portfolio.jpg ABC7 Chicago https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/1634307445981-09HTCC7KBRDP27UB3A4N/image-asset.jpeg ABC7 Chicago - Original Site Homepage Original Site Homepage https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/1634307461554-X3YNSZLT7AI2ZXST19U8/Screen+Shot+2021-10-12+at+2.43.58+PM.png ABC7 Chicago Proposed Solution Homepage https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/1635175262990-D5G95FER6BL9AQF86GAR/Portfolio+%286%29.png ABC7 Chicago https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/1635175237067-8RZD1QX8TYWJBKQ8O91E/Portfolio%252B%25252815%252529.jpg ABC7 Chicago https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/1635187248034-OBVRVRO7H3V2S63442W1/sticky%2Bnotes ABC7 Chicago https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/1635196171100-Y7BY7TSB13YZF8A9892X/Group+8.png ABC7 Chicago - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/1635189818050-RUQLFNCW0KTYNIAQBKLS/image-asset.gif ABC7 Chicago https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/1635377088031-2QW7IH8AN3EXB0UQO3J7/Portfolio+%2819%29.png ABC7 Chicago https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/1634844315506-TOFFKMT1N2YEPJ76VLN4/Portfolio+%283%29.png ABC7 Chicago https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/1634587076679-5KZSTPPJS8S5TI66VA3Q/persona.png ABC7 Chicago - The Information Seeker: Cameron Williamson Chicago Native, 34yrs Old, Administrative Assistant Needs: Condensed content so she can be conversationally literate Access to timely information so she can stay up-to-date Frustrations: Feels overwhelmed when there’s too much content in view Digging to find more detailed information https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/1635191956300-O4IT03S073Z9AT3K18W2/Group+391.png ABC7 Chicago https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/1635192015523-JQC9Q1IVVG70G4KCIW4W/Group+390.png ABC7 Chicago https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/1635190786751-PHGFEIAQL4UTP35MBCMR/Portfolio+%284%29.gif ABC7 Chicago https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/1635190067877-9CXSD15S9JI7BYUQPHZY/Portfolio+%2816%29.gif ABC7 Chicago https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/1634747468069-00SL2XNTPE40LULA0B13/Portfolio+%2813%29.png ABC7 Chicago - Make it stand out Mid-fidelity Wireframes https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/1634747450632-FZCIQNGCB1W6ZEI3FMJ7/Portfolio+%2812%29.png ABC7 Chicago - Low-fidelity Wireframes Low-fidelity Wireframe https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/c4b8af7f-e30f-447b-8523-75d5ce0271ec/P3+Sketch.png ABC7 Chicago - Make it stand out My sketch from our Design Studio. Notable contributions to the proposed solution include: News Articles: a social media share button on each article to encourage community engagement Ads: rounded edges of article cards v.s. squared edges of ads to help users differentiate content https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/1634909731040-9JTH3P864P8JXTC2F39Y/Portfolio+%2817%29.png ABC7 Chicago - High-fidelity Wireframes https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/1634909758849-9KHEL7A2NM52LVWGKH60/Portfolio+%2811%29.png ABC7 Chicago - High-fidelity Wireframes https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/1635196121823-YMELFZU8EGWM3K6BP4BM/Group+9.png ABC7 Chicago - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/1635196097890-7HMI8SBZ78TF9PST0UPX/Group+6.png ABC7 Chicago - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/1634773260006-PKP71YDJ20P758HENSIH/Screen+Shot+2021-10-20+at+6.37.32+PM.png ABC7 Chicago - Make it stand out Initial Color (hex #C51F1F) https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/1634847109705-YIGEP5I9D95KB0FIOI65/Screen+Shot+2021-10-21+at+2.48+1.png ABC7 Chicago - Make it stand out Updated Color (hex #A8130C) https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/1635191147178-98FGN2A7G7WY3DHZ0OVY/Portfolio+%2818%29.gif ABC7 Chicago https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/1635191256416-J6IY8RE6H4Q0L4ON2XG6/Portfolio+%2819%29.gif ABC7 Chicago https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/1635191303986-DUW3PDKK48UQ6BF7YK3O/Portfolio+%2820%29.gif ABC7 Chicago https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/1634671368108-GK7B4BNPE2HALEN2CY59/Screen+Shot+2021-10-08+at+10.43.17+AM.png ABC7 Chicago - Make it stand out Me and my teammates https://www.rachelwilliamsbelter.com/eventually daily 0.75 2021-11-30 https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/1d9cec44-faa7-471a-893b-31d81e830e4a/Screen+Shot+2021-11-22+at+9.33.25+AM.png Event-ually - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/1635267081403-SQRGLID9MPHHFE5GHBQD/persona.png Event-ually - The Organizer Jamie Johnson 28yrs old, Assistant Art Director Needs: Wants to know planning details so she feels less anxious Desires to organize information in the way that makes the most sense to her Frustrations: Feels planning events with friends is hard because there is not a single person in-charge of assigning tasks Thinks it’s difficult to rely on others to follow through on planning details Behaviors: Makes time for everyone except herself https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/1635289684202-5OLIP8V1VQWY2ULYQ86Z/Untitled+design.gif Event-ually https://www.rachelwilliamsbelter.com/boris-horton daily 0.75 2022-01-16 https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/6992ab47-660e-42f8-8f3e-029a35cab6ba/P5+Boris+%26+Horton+%2811%29.png Boris & Horton https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/24ac4df4-d743-44e2-943a-b1d78cea397c/P5+Boris+%26+Horton+%2813%29.png Boris & Horton - Original Site Homepage Original Site Homepage https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/1863428a-b338-48af-b425-41a10e86e434/P5+Boris+%26+Horton+%2814%29.png Boris & Horton Proposed Solution Homepage https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/bac45b0f-c2f5-4d5a-a219-a7d50ed08eef/Screen+Shot+2021-11-17+at+4.08.25+PM.png Boris & Horton - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/c404045a-ee76-4b80-9678-664b97fb4fd3/Research+Breakdown.png Boris & Horton - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/16236be5-7937-4b55-aac4-cce9108c6614/Screen+Shot+2021-11-17+at+4.17.09+PM.png Boris & Horton - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/6ffef6d1-dec0-4918-a474-70c02a363d6b/User+insights.png Boris & Horton https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/32ba7336-3fa1-470c-8dc2-a7a6e76068d5/P5+Boris+%26+Horton+%289%29.gif Boris & Horton - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/7d701cdd-0af9-49c6-85ac-567f7cadefd6/P5+Boris+%26+Horton+%2815%29.png Boris & Horton - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/ab42bd99-fa4e-45ee-967a-c75645b8c0ab/event+task.png Boris & Horton - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/a787a772-9dd9-46fb-9987-fea013c6dca1/co-founder+task.png Boris & Horton - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/e7138309-3d71-48de-b361-46caee2db5b1/ven+diagram.png Boris & Horton - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/ac0150b0-992b-4afc-bfc7-5d49194ff1b6/Screen+Shot+2021-11-17+at+10.14.37+AM.png Boris & Horton - The Loyal Customer: Jess Fredricks Lives in The East Village, NY, 35yrs Old, Dog Mom Need: Mobile friendly view since she’s always on the go Frustration: Inconsistencies and having to dig for the info. she needs Goal: Connect with other dog owners “While the dogs are socializing, the people are socializing, so I've created some really good friends just from being at Boris and Horton on a weekly basis.” https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/37b3ca97-7aa2-4e33-91a9-778c135642ef/empathy+map.png Boris & Horton - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/d87e2b49-6f96-4ead-9f61-1d61e1ff900b/P5+Design+Studio-2+%28dragged%29+1.png Boris & Horton - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/354cea7b-a929-4cf5-87d0-9d6e4e04989d/Group+1.png Boris & Horton - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/23e75808-0727-4594-bb7f-bf24d398f166/P5+Design+Studio-3+%28dragged%29+1.png Boris & Horton - Low-fidelity Wireframes https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/aeaedcf6-1c9b-48fd-b802-853939575834/Group+2.png Boris & Horton - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/4f6e016d-fddc-4e94-9c6c-956f5bccdb3d/solution+usability+test+-+event.png Boris & Horton - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/54bc8a00-7863-4e5a-b8b7-d8073aadc498/original+site+usability+test+-+co+founders.png Boris & Horton - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/f9c2bee5-db97-47f8-8f7a-c3f5cf6e67f6/original+site+-+event+task.png Boris & Horton - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/82e827ea-370d-4b7c-a046-31bf91258af7/solution+usability+test+-+co+founder.png Boris & Horton - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/28908223-61e5-4988-9f64-11bcdaa5e9a7/P5+Boris+%26+Horton+%2812%29.gif Boris & Horton - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/f0b73128-5462-4deb-8478-87243c6ecf2e/P5+Boris+%26+Horton+%2813%29.gif Boris & Horton - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/a85df517-7d45-4bb1-bd7f-0b0e6edbdf19/P5+Boris+%26+Horton+%2814%29.gif Boris & Horton https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/234ad1bb-c9da-4743-b397-0beec7ec30d3/Check+Out+Our+Easy+New+Way+to+See+What%27s+Happening+at+the+Cafe+%285%29.png Boris & Horton - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60789540d4d1b87e2fa43e91/291d1560-dbf5-42d8-8c56-c722076e8b81/Group+833.png Boris & Horton - Make it stand out Me and my teammates with our dogs